Your design brief is the starting point and the foundation of any design related project. It sets the benchmark for what you’re hoping to achieve and outlines the expectations of what you want your design company to do. It’s really important to set aside enough time to put together a well thought out brief because a good design brief will guide you and your designers through the creative process and ensure that everyone is on the same page from the word ‘go’.
By liaising with your designers, as well as key members of your own team, you can make sure that the project you are undertaking fits needs of your business and make sure that the design company you are working with fully understands those aims.
Your brief should include essential background information about your business, your industry, your target market and what you need to achieve. No one knows your business better than you and it’s important to communicate this information to your designers – no matter how good we are as designers none of us are mind readers, so your input is crucial. Also, take the time to consider your competitors. What are they doing and how successful is it?
Information like this will help your design company present your organisation in the best light possible, whilst remaining aware of any nuances that may be unique to the sector you work in.
Of course, putting all this down in writing at the start of a project doesn’t in any way mean that the brief has to be set in stone. It’s simply the basis from which any further discussion can be based. As the project progresses, you can agree any changes in direction with your design team, but if you put the ground work in to start with any deviations from the original requirements shouldn’t be all that drastic.
Some briefs are very clearly defined with very specific and rigid criteria that must be fulfilled, whilst others are broader and more open to interpretation by the designer. Whichever the case may be it’s important to be open and honest about this from the very start – for example don’t tell your design company you’re ‘open to ideas on the colour scheme’ if you already have a corporate palette in place.
The importance of having a good brief and the benefits that this brings cannot be overstated. If everyone knows why the job is being undertaken, what the goals are, and what the designer is expected to do this always produce a better quality end product.
If you need help producing your brief, speak to Freshly Squeezed Design today and we’ll be more than happy to help you out. We have a standard document that we can send to you that covers all of the bases.